BROADFIELD HOLDINGS

Diversity is the cornerstone of innovation.

More perspectives, better solutions.

OUR STORY

BROADFIELD HOLDINGS SDN. BHD. is a wholly owned Bumiputera company that provides comprehensive advisory, consulting, and investment services for the Group. BROADFIELD HOLDINGS SDN BHD is a diversified conglomerate with a robust portfolio encompassing multiple sectors including technology, management services, healthcare, agriculture, manufacturing, hospitality, natural resources, trading, facilities management and e-money services. With a commitment to innovation, sustainability, and excellence, Broadfield Holdings Sdn. Bhd delivers exceptional value to stakeholders through its dynamic business operations and strategic growth initiatives.

Through its strategic growth initiatives, BROADFIELD HOLDINGS SDN BHD continuously explores new opportunities for expansion and innovation, ensuring that it remains at the forefront of each business industry it serves. The company’s commitment to sustainability is at the core of its business philosophy, with a strong focus on reducing environmental impact and promoting corporate social responsibility across all its operations.

At BROADFIELD HOLDINGS SDN BHD, excellence is not just a goal but a way of life. By blending innovation with sustainability and operational integrity, the company is able to deliver long-term value to its stakeholders while making a positive impact on society.

VISION

Our vision is to become a global leader across diverse industries by driving innovation, nurturing sustainable growth, and creating long-term value. We are committed to excellence, strategic partnerships, and empowering communities through impactful ventures. With a future-focused mindset, we aim to shape industries, inspire transformation, and lead with purpose on the world stage.

MISSION

Our mission is to turn bold visions into lasting realities across every industry we serve. We drive innovation, embrace sustainability, and deliver value through strategic execution and agile leadership. By empowering our teams and partners, we create impactful solutions that shape industries, uplift communities, and pave the way for a better tomorrow.

BRAND PILLARS

These brand pillars thrive on diverse talents, bold ideas, and a deep commitment to people and purposeful progress.

DIVERSE SKILLS

BROADFIELD HOLDINGS thrives on a rich foundation of diverse talents and capabilities across multiple sectors — from technology and healthcare to natural resources and hospitality. This diversity empowers the company to adapt, innovate, and excel in a wide range of ventures, delivering holistic and sustainable solutions to complex challenges.

ADVENTUROUS SPIRIT

At the heart of BROADFIELD HOLDINGS is a fearless drive to pioneer, disrupt, and expand. The company fosters a culture that encourages bold thinking, entrepreneurial vision, and strategic risk-taking. This adventurous spirit fuels its journey into emerging markets, advanced technologies, and innovative partnerships that shape the future.

PEOPLE MINDED

BROADFIELD HOLDINGS is built around people — from the communities it uplifts to the teams that drive its mission. The company prioritizes human values, collaboration, and well-being, ensuring that every initiative reflects care, respect, and positive impact on lives.

BRAND PERSONALITY

These brand personalities lead with confidence, inspire progress, and deliver dependable solutions that shape industries and
empower futures.

CONFIDENT

is leading with certainty, vision, and expertise.

BROADFIELD HOLDINGS exudes confidence through its strong leadership, proven track record, and bold decision-making. The brand communicates with clarity and purpose, earning trust by consistently delivering results across diverse industries. Confidence is at the core of how the company takes charge of challenges and creates meaningful impact.

INSPIRATIONAL

is empowering progress through vision, innovation, and purpose.

BROADFIELD HOLDINGS is a catalyst for positive change. It inspires stakeholders — from employees to partners to communities — by setting ambitious goals, embracing innovation, and pushing boundaries. Through its diverse ventures and sustainable initiatives, the brand sparks forward-thinking ideas and motivates others to dream bigger and do better.

DEPENDABLE

is a trusted partner committed to consistency and integrity.

Stability, accountability, and reliability define BROADFIELD HOLDINGS. Stakeholders can count on the company to uphold its promises, maintain high standards, and act with integrity. Whether it’s delivering quality, supporting communities, or nurturing long-term relationships, BROADFIELD HOLDINGS remains a steadfast force in every endeavor.